Search marks registered with the USPTO from 1955 to present:
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The USPTO defines a "trademark" as:
A trademark includes any word, name, symbol, or device, or any combination used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.
E.g., think[box]®
Any word, symbol, phrase, or other type of distinguishing mark that is sufficiently distinctive—capable of identifying the source of a particular product—can be trademarked.
There are 4 levels of distinctiveness:
Distinctiveness | Meaning | Level of Protection |
---|---|---|
Arbitrary or fanciful | no logical relationship to the underlying product | Strong |
Suggestive | evokes or suggests a characteristic of the underlying product | Strong |
Descriptive | directly describes the underlying product | Possible |
Generic | describes the general product category | None |
The USPTO may refuse to grant trademark if the mark is:
For more on grounds for refusal of a mark, see the USPTO's Possible Grounds for Refusal of a Mark.
Common law rights do not require registration; however, there are many benefits to registering a trademark:
For more on the benefits of registration, see the USPTO's Why Register Your Trademark.
The use of marks to identify one's goods or products has existed since antiquity—artifacts excavated in Egypt and Greece are evidence of such—however, these may be more accurately described as "maker's marks" or "hallmarks." The earliest English law on trademarks was the Baker's Marking law. Proclaimed by King Henry III in 1266 ADE, the law required bakers to place a mark on the leaves of bread that they sold, identifying the baker. Frank I. Schechter, The Historical Foundations of the Law Relating to Trade-Marks 48 (1925).
Unlike patent law and copyright law, which originated from Article I, section 8, clause 8 of the Constitution, there is no provision in the Constitution authorizing Congress to specifically create a registry system for trademarks. Congress did not attempt to establish a federal trademark protection mechanism until 1870. Act of July 8, 1870, ch. 230, 16 Stat. 198.
Congress amended the Act in 1876 to add criminal penalties of infringing or counterfeiting registered marks. Act of August 14, 1876, ch. 274, 19 Stat. 141. The statute was quickly declared unconstitutional by The Trade-Mark Cases, 100 U.S. 82 (1879); however, these did not object to the states' common law trademark systems. Congress was finally created a legitimate trademark registration system in 1881, basing its authority upon Congress' Commerce Clause powers (Art. 1,§ 8, Cl. 3).
The Lanham Act, signed into law on July 5, 1946, was the first major step toward substantive federal trademark legislation in the United States.
The latest complete revision of U.S. trademark law is: The Trademark Act of 1946 (Lanham Act), 60 Stat. 427, 15 U.S.C. §§1051-1127 (2000), July 5, 1946, ch. 540, Pub. L. No. 79-489.
The following are the major revisions of federal trademark law:
Current trademark law does not limit protection to a set time period—marks only expire when owners stop using them in commerce. However, there are two types of permitted or fair use: descriptive fair use and nominative fair use.
International Trademark Association, Fair Use of Trademarks.
The Federal Trademark Laws are codified at Title 15, Chapter 22 of the United States Code.
For more on compilations and legislative history, see our Federal Legislative Research Guide.
The USPTO is authorized by Congress (37 U.S.C. §2), and under the direction of the Secretary of Congress to promulgate "regulations not inconsistent with the law" governing the conduct of the Office. The USPTO regulations appear in Title 37 of the Code of Federal Regulations. Within Title 37 there appear separate indexes for the Patent regulations and the Trademark regulations.
There is also a general CFR Index. The trademark regulations are also searchable online in: Lexis, Westlaw, Bloomberg Law, HeinOnline, and ProQuest Regulatory Insight, among other research databases.
The following list contains select notable Supreme Court cases that deal with trademark law. The first trademark law case brought before a United States federal court was Taylor v. Carpenter, 25 F. Cas. 742 (C. C. D. Mass. 1844).
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