An approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.
Gaining traffic or attention through social media sites. Build your online audience of followers and they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. The power of loose/weak ties.
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. i.e., market the different practice and industry groups within a law firm.
Database driven website/content management systems. Input content into database so that the information can be reconfigured easily, automatically. Reduces maintenance and increases consistency.